Google is Super-Dominant in New Zealand

Search Engine Market Share in NZ

Well I thought Google was dominant, but the latest Hitwise figures show how dominant Google is in New Zealand.

I have quoted figures of around 60% market share for Google based on figure seen historically and overseas things are more like 45%, but the most recent Hitwise statistics show that Google is up at 89.5%



Thats nearly 90%, 9 out of every 10 searches, that’s huge. I wondered when Yahoo took over from MSN as Xtra’s search provider that they would gobble up search share, but that doesnt seem to be the case.

While Google’s seaqrches are split between .co.nz and .com (70% and 19% respectively), add the up together add you get one hell of a dominance.

What does this mean to the average business owner with a website?

Here are a few thoughts

  • Make sure your web designer is clued in on what Google wants.
  • Dont waste time and money on the other 10% unless you know it will result in worthwhile sales.
  • Make sure you keep checking your rankings in Google regularly. If you are changing content regularly, you need to make sure you know if thiongs go wrong and right.

If you primary market in in the US or Europe, then this is not necessarily correct, but in NZ for NZ markets it is important to make the use of Googles dominance.

Let us know if you need more info on this, leave a comment if you have a Search engine story

Cheers

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