There are hints out there that paper based forms of information are starting to feel the pinch.

No, this wont mean paperback novels become a thing of the past (I love to read), but the more informational based things like newspapers, trade magazines, Yellow Pages, directories and the like.

I talk to a number of clients about where they will be spending their advertising dollar. More and more are saying that they will put that money into online advertising.

This may mean they are paying the same advertisers, but that this advertising is online rather than off-line.

Price changes from the new owners of the NZ Yellow Pages show their understanding and desire to tap into the increasing online market.

The bundling of pricing of paper and online directories of Tourism based products show companies hanging on for grim death to their old Flagships, while partly embracing the new media.

Website sare a great form of advertising, cost effective and available to prospective buyers 24/7. As more and more people use the internet to find information and purchasing of products and services, so the more products and services become available for purchase.

Our experince is that more and more people are looking at online sales as a way of either enhancing their existing offering, or promoting their product entirely online.

Fraud issues have subsided and the upsurge in online transactions such as Ailine and Hotel bookings, Vianet and Trademe are all solidifying the internet as a safe place to shop and do business.

Last years Christmas online sales were up, expect the same again this year.

As broadband rolls out and more and more people have access to “always on” internet, their habits will change:

  • White and Yellow Pages will be more used online
  • Browsing for items will move to purchasing
  • More online services will be available (this is starting with Car Relicensing)

What do you do now online that you used to do offline

Are you spending more time online actually “doing” something rather than pure entertainment?

What are your thoughts?

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