Bruce Clay on Search

I love the Webpronews Videos, a great source of info, especially from presenters of Search and Marketing conferences.

This one with Bruce Clay, at 18 minutes long, is a great discussion around search, how it has grown, broadened in it’s nature to include Interactive Marketing and Optimisation on many levels.

He makes a few key points:

  1. The new first page is actually the top three, especially as results are continually refined and made more personal
  2. The distinction between Search and Find, Search being research based, looking for overall information, whereas Find is all about what is around me know, especially on Mobile
  3. How Google’s Caffeine update has made the “accidental long tail”, ie those pages that are found for a phrase when that page is not about that phrase, less findable while improving the rankings for intended long tail pages.

Check out the video for some interesting information


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