As a company who has high expectation about design and usability of it’s products. Apple really seem to have gotten it wrong this time, if reports of the difficulties with the iPhone 4’s signal reception bear out to be true.

I can’t believe that a product can reach production without an issue like this being known.

Was the leak of the iPhone prototype the cause of rushing the product before it was ready?

Reports of Class Action lawsuits and leaks of instructions call centre staff are to give disgruntled users are surfacing showing that the issue is real and that Apple are moving to, at least at this stage, play down the issue.

One of the responses has been to hold the phone a different way. I wonder if there is a specific Apple way to hold the phone, maybe like a secret handshake that they have forgotten to tell their followers?

I would expect that the design will be changed, quietly, but with over 1.7 Million units sold in the first few days, there are plenty of people out there with a potential handling issue.

Is this a case of aesthetic design overpowering functional design? Trying to be ahead of the other smartphones?

Steve Jobs runs a pretty closed shop, part of the reason why Apples reaction to the leaked prototype was so intense. A flaw like this would be a real dent in the PR armour of Apple.

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