There are an increasing number of clever uses of the internet as a marketing tool for companies, products and brands.
Once that I think is really good is that of the band Incubus.
They are releasing a new album soon called If Not Now,When? and using (as far as I can tell) a novel method to promote the album, have been using a website called http://www.incubushqlive.com/ where they have been streaming live performances from the band plus interviews and clinics from band members.
But it also seems to be a great way to promote the band while practising for upcoming appearnaces and concert tour.
Each of the performances can be attended by emailing the site and getting an invite. The venue is small, only really big enough for a ring of people around the band as they play their set. The performances have been a mix of old songs and those off the new album.
The interaction of the band with the small audience is great too, they make mistakes, laugh about it and go again, till they get it right.
Most performances I have seen there have been over 4 thousand people watching the stream. Tweets with the bands hashtag get displayed live on the screen behind the band.
All in all a great use of social media and technology to promote an upcoming album.
Speaking of social media, how did I find out about this? Facebook. I’m a fan and so follow them on Facebook, where they have been advertising what has been happening at “HQ” leading up to the album release. This along with their website provide all of the information needed for fans to get prepared.
All we need now is for them to come to NZ *hint, hint*