Spiderbyte Newsletter- March 2016
Message from The Webmasters
The first quarter of this year is flying by, 2016 has seen us on-boarding another 20 odd new clients, trialling Reach Local to existing clients and generally having a whole lot of fun (including meeting a client of 7 years in person for the first time…exciting stuff!!! Thank you to everyone who took part in the Reach Local Trial, we hope you got some great results. Welcome, welcome to our new clients and Thank you to our existing clients, your continued support and recommendations to others have led to this opportunity to welcome many more.
Powered by Imagination
Deepweb Web Design
On The Agenda
Dates: 8 and 22 July plus 2nd and 16 September 2016
Details: 3 hours per course, book your place, 10 places available per session
Cost: $60 per person.
Extras: Morning Tea included and a discounted 2 hour consulting session as part of the follow-up.
There have been a few changes to web design work since I was last involved and I am delighted to find that it is easier to make your money go much further than ever before.
The World has opened up in relation to where, when and how customers can go searching for a solution to whatever interests them.
Take advantage of this new social networking age with each new refreshed website we create I will also post it on our Deepweb Facebook page with a link to your page and access to all of our friends, customers and countrymen…and in return make sure you post your new and improved image on your Facebook page too…social media driven traffic is all about casting your net wide and embracing what is out there.
These ones are really important
You may have seen lately some mentions of new domain names for New Zealand.
These are domain names that do not have the .co at the end of them. For example, Deepweb’s domain name would be http://deepweb.nz
As from the beginning of this month, anyone can register these domains.
Normally I would not recommend getting additional domain names unless you were selling into a specific country or were looking to protect your brand.
However in this case I believe that these new domain names are worth getting because:
- You don’t want someone else getting a very similar domain name to you
- These domains are likely to become the default once they become more widespread
They cost the same as standard domains ($39.95+gst)
For a while at least, it will be a good idea to keep your existing domain name registered even if you get the new .nz address.
If you have any questions get in contact and we can help you out.
Microsoft is soon to release Windows 10, the follow up to the polarising Windows 8.
Windows 8 was a bold attempt to redefine the computing experience, taking parts from mobile and tablet use and incorporating it into the desktop experience.
On the whole it wasn’t the disaster many expected, but this had a lot to do with the 8.1 update that “fixed” a number of things including backtracking on some user experience issues that appeared to be a bridge too far for many users having problems moving to the new layout and design.
Overall I quite liked it, but tellingly, I decided to stay with Windows 7 when I upgraded my PC. Windows 7 worked, it worked well and I didn’t have to learn too many things when I moved from XP.
Windows 10 is supposed to combine the best of both user experiences. It is also supposed to unify the experience across many devices, from phones and tablets to laptops and desktops.
The Start menu is back, which was the bugbear of so many people, but the tiles remain and so becomes a fusion of both user experiences.
The date for release is around June 2015, users of Windows 7 and up (excluding enterprise editions and some others) will get a free upgrade for the first year. That definitely sounds like a future subscription model, so we could be in for paying monthly or yearly for our operating system.
Plenty of people will jump on the free upgrade, but I am concerned about the potentially higher cost of the subscription.
For a more in depth look at Windows 10, have a look at this CNET hands on
Another busy period and we have completed lots of new work including Order of Precedents, a new software application for the Legal profession.
- Flying Kiwi Parasail
- Must Do New Zealand
- Must Stay New Zealand
- Red Poppy Home Staging
- Bed of Roses
- Absolute Waterfront
- Partners Porirua
There is lots more on our plate and we look forward to launching a bunch of new websites over the next few months
SEO Workshop 29th of April in Kerikeri
I am presenting a SEO workshop on the 29th of April at Woodlands in Kerikeri.
Here are some of the things we will cover:
- How to change the key items of content on your website
- What are good links and what the bad ones look like
- How to identify those SEO scams that appear in your inbox
- What is Adwords
If you can make changes to your website yourself, then you will find practical ways to work on your site. If you have someone to do it for you, then you will have the knowledge to ask for the right things to be done.
There will be plenty of time for questions, lots of the things learnt in these sessions is from the discussions we have with attendees about their website.
The cost is $65 incl gst and includes morning tea.
Numbers are limited to 20 so grab your space.
The session will run from 9 am till noon.
To book your place, either email me at firstname.lastname@example.org or call on 09 4016656.
I look forward to seeing you there.
With web sites being more common than ever, people are turning to the web to find products and services where they may have used other mediums previously.
In such a cluttered on-line world (and getting busier every day), you need to have something on your site that grabs peoples attention and more importantly keeps them coming back again and again.
The first thing that you need to make sure is that the content you have is current and if possible updated regularly (regularly may mean different things to different businesses, from daily to monthly). This may mean text, pictures or even a seasonal redesign or makeover. Google do this well by simply changing the graphic of their logo to represent different events.
Once content is being refreshed, it gives your customers a reason to come back. For many the products or services we sell are not commodity items and so return business is less certain due to the infrequency of the purchase.
If your content is changing (and obviously worth reading) then your customers are going to return to keep up to date with the developments.
To increase your stickiness, you are going to need something extra, something that can entice the visitors to your website to return, something SuperSticky!
This elusive element of your website will be different depending on your business and the target audience.
Some possible options are:
- Discussion Forums
- Auctions / Classifieds
- Picture Galleries
- User/Customer Reviews
Let’s discuss each in turn.
Discussion Forums, depending on your business and audience, are one of the best ways to keep your customers coming back for more. The key here is that your customers are generating your sticky content for you. Just think…every time one of your visitors to your website posts a comment in the forum, they are pretty certain to be back to check on the responses to it.
You can develop this format into questions and answers. You the expert can answer the questions of the visitors and hopefully your answer to people’s problems generates more and more traffic to your site, as you become known as a place to come for advice.
Auctions / Classifieds
Auctions and classifieds are another way to get people to return to your site. With the success of Trademe in the New Zealand Internet space, online auctions have become well known. Offering your own niche auction site could also benefit from this surge of interest.
If auctions are not your thing, then classifieds can be something that you can employ to offer visitors and customers a place to trade goods and services. Again your visitors are generating your content and locking themselves in by using the service. A word of advice…do not attempt to dabble in any money matters relating to these services. You are there to bring people together; it makes it much simpler and less fraught with peril.
You will find picture galleries on many websites, you may even have one on a site that you have now. Having one is SemiSticky, but having one that people can submit their own photos is Sticky! , And having one that people can rate and comment on is SuperSticky!
You may not want people to comment on pictures in your gallery, but again it comes down to the fact that if you can get your visitors involved in generating the sites content, the more likely they are to come back.
Similar to the galleries are reviews on products and services.
You sell the product and have compelling sales copy to say it is great, but nothing says it better than endorsements by fellow customers. A testimonial on your site is good, but having them in such a publicly accessible place as a review section can give them even more authenticity.
However you may not want your customers to review your products, they may say something bad about them…. But hey, isn’t that a great way to improve your product or service?
In summary, great websites are not usually the prettiest looking (although it helps); they are the ones with information that keeps the visitors coming back.
You may not have the time to update your site everyday, but by implementing some of these options, you may get your customers updating your site for you.
You will need to think about your audience and determine whether these ideas promote your site in the right way. Also talk to your web designer about how they can be implemented. There will be a cost, but you may find the return visitors make it worthwhile.
So the answer is simple…Make it SuperSticky and make them want to come back.
There have been plenty of recent stories of invasions of privacy, from website leaks, hacks and releasing of customer data, to privacy policies on websites that are encourage the sharing of more and more information.
What are we willing to give up, what is the price of your privacy.
Now that we have proof of Governments snooping on even it’s own citizens, this question is even more important.
I believe that Governments need access to certain information to help protect it’s citizens and am not really surprised to hear of the capability that is being used.
What does surprise me more (and it probably shouldn’t) is the abuse of power that these agencies appear to be using.
Having specific targets to go and find information about seems to be the right balance, rather than the blanket hoovering up of data that seems to be happening.
One of the latest outcomes is a letter from the US Senate to the Director of Intelligence James Clapper spelling out that having a “secret body of law” described as deliberate reinterpretations of terms used in the industry is unacceptable and summoning Clapper to provide more specific responses without these reinterpretations.
Whether they can bring themselves to do this remains to be seen, but each leak published by the Guardian and other media outlets will cause more and more embarrassment to the US government. Even now, they are having to have diplomatic talks with allies that they have alleged to have been spying on.
Clearly with this information now in the public domain, if agencies are lying to their bosses to hide this kind of activity, then how can we really know what is going on in our governments.
Trust that laws and processes are being followed have really been all that has kept things in line. A clear breach of this trust could be very problematic and as more revelations are disclosed, the further that trust is eroded. Would a change of government fix this? Not necessarily, as the people voted into office are not the ones who have been found out. Changes at the top of the agencies may be the only way forward.
So maybe the original question needs to be amended. Rather than “What is the price of our privacy?” should it be “What is the price on our safety?”