The feedback continues to be great about these workshops.

This 4 hour session will be hands on, where we will take you through updating your own websites during the session.

The workshop is limited to 6 people to enable more time to work with each participant. This is where you get to work on your own site, improving it’s SEO before you leave the session.

The system used to demonstrate the SEO techniques will be WordPress, but the information will work for most online systems. Please bring your login details to your website, so you can fully participate

Cost is $99+gst

Fill out the following form if you would like to book your place on the workshop, or call us on 09 4016656

* indicates required field


These sessions have been great, get in early to secure your spot

This 4 hour session will be hands on, where we will take you through updating your own websites during the session.

The workshop is limited to 6 people to enable more time to work with each participant. This is where you get to work on your own site, improving it’s SEO before you leave the session.

The system used to demonstrate the SEO techniques will be WordPress, but the information will work for most online systems. Please bring your login details to your website, so you can fully participate

Cost is $99+gst

Fill out the following form if you would like to book your place on the workshop, or call us on 09 4016656

* indicates required field


After our successful SEO Workshop last month, we are running another!

We had some great feedback about the session and how much of a help it was for people

Different to our previous seminars on SEO, this 4 hour session will be hands on, where we will take you through updating your own websites during the session.

The workshop is limited to 6 people to enable more time to work with each participant. This is where you get to work on your own site, improving it’s SEO before you leave the session.

The system used to demonstrate the SEO techniques will be WordPress, but the information will work for most online systems. Please bring your login details to your website, so you can fully participate

Cost is $99+gst

Fill out the following form if you would like to book your place on the workshop, or call us on 09 4016656

* indicates required field


SEO, both an important part of running a website and also a magnet for unscrupulous individuals and businesses trying to make a fast buck.

We get lots of calls from clients who have received emails from people claiming to be SEO experts. These emails state that the clients website is riddled with errors and that they can help correct these problems and improve search rankings

Here is a copy of one such email I received

Hi,

My name is Anil kumar, and I am Online Marketing Manager at a leading Digital marketing company/SEO and Web Designing Company.

I was analyzing your site and it seems that some of your website rankings have dropped. It is due to non optimized techniques/errors

And Google guidelines not being followed properly. As you know that Google’s crawler is software and work on coding basis only.

That’s why site coding portion should be strong for better results.

I would like to present a detailed analysis of your website along with errors that your website and ways to improve your Google rankings.

It would be a detailed report and would be explained as well on phone once we send this over to you.

Please let me know if we can discuss this.

Thanks,
Anil kumar
Online Marketing Manager

Now, improving your rankings is important. It is something that you should be looking at. However, these emails are problematic for a number of reasons

  1. Despite stating they have analyzed the website, I expect that in 99% of cases this is not true.
  2. These are untargeted spam emails.
  3. Their skill level is unknown, with no website for reference and only using a gmail address for email.
  4. In some cases the lack of skill in writing emails in English may cause concern if your website is in English.

All in all, you are better to talk with your current web designer about SEO and how they can help you. They know your website, know what has been done in the past and are in the best position to either help you out or give advice on how you could get exert help for this.

Don’t fall prey to the SEO scammers

We are pleased to announce that we will be running a hands on workshop, in Kerikeri, for people wanting to know about doing SEO (Search Engine Optimisation) on their websites.

Different to our previous seminars on SEO, this 4 hour session will be hands on, where we will take you through updating your own websites during the session.

The workshop is limited to 6 people to enable more time to work with each participant, we will run additional workshops if there is demand.

The system used to demonstrate the SEO techniques will be WordPress, but the information will work for most online systems. Please bring your login details to your website, so you can fully participate

Cost is $99+gst

Fill out the following form if you would like to book your place on the workshop, or call us on 09 4016656

* indicates required field


It has been fun and exciting times at Deepweb as we create brand new websites, move more and more of our clients onto the Mobile Friendly sites, for some bringing content up to date and for others SEO – search engine optimisation.

It has been a privilege and a joy to work with Top New Zealand Business owners to build their Business Advertising and Brand awareness in their market place of choice.

These ones are really important

You may have seen lately some mentions of new domain names for New Zealand.

These are domain names that do not have the .co at the end of them. For example, Deepweb’s domain name would be http://deepweb.nz

As from the beginning of this month, anyone can register these domains.

Normally I would not recommend getting additional domain names unless you were selling into a specific country or were looking to protect your brand.

However in this case I believe that these new domain names are worth getting because:

  • You don’t want someone else getting a very similar domain name to you
  • These domains are likely to become the default once they become more widespread

They cost the same as standard domains ($39.95+gst)

For a while at least, it will be a good idea to keep your existing domain name registered even if you get the new .nz address.

If you have any questions get in contact and we can help you out.

Or

Headlines You Won’t Believe Till You Read Them. And Then You Will Cry

I made a comment on Facebook yesterday describing my disbelief about the current format of headline writing

Am I weird (don’t answer that yet) in that I find the current trend of internet headlines eg: “You won’t believe what happened….This will make you cry etc yada yada yada” completely counter productive.

My first thought is manipulation and spammy. In fact making a headline I am LESS likely to click on, not more as they would hope???

Am I alone in ignoring these manipulative headlines?

So I wondered about what supports these ideas.

Headline writing is marketing and marketing is psychology.

Upworthy is one of the stars of the headline writing business and it isn’t a fluke that they have become so successful. They spend plenty of time and effort testing and measuring their headlines and content for the best results. (See this post from KISSmetrics) Right now, it seems that this current style of headline works the best.

I am certain that over time, people will become less interested and more immune to this style of writing and sites like Buzzfeed and Upworthy will need to change also.

This blog post over at The Moz Blog : 5 Data Insights into the Headlines Readers Click has some great research and information such as

  • Explosion in content competing for readers’ attention: A Day in the Internet  shows that 2 million blog posts, 294 billion emails, and 864 thousand hours of video are created daily. Each day also brings 400 million tweets .
  • 80% of readers never make it past the headline: According to some sources, on average, eight out of 10 people will read headline copy , but only two out of 10 will read the rest.
  • Traffic can vary by as much as 500% based on the headline: According to Koechley, tests show that traffic to content at Upworthy can vary by as much as 500%  simply because of the headline. “The headline is our one chance to reach people who have a million other things that they’re thinking about, and who didn’t wake up in the morning wanting to care about feminism or climate change, or the policy details of the election,” he said.

Each of these bits of information show why so many article sites, some directly copying the style of writing (and headlines) of Upworthy and co, are being launched. Attach some ads to these articles and if you can generate some virality around them, money can me made.

We see similar changes over time with other styles of advertising, whether it be on TV, Radio, Print or the Internet. These mediums and their advertisers need to compel those who see their ads to take action. Whether that is by using the emotions of shock, laughter, happiness and sadness or other methods such as visual/audio styles, questioning techniques and props/actors.

So for today, this style of headline is the way, but who knows what we will be presented with in a year or two. Whatever it is, you can be certain that is has been well researched and measured to make sure they get the best bang for their buck.

SEO Workshop 29th of April in Kerikeri

I am presenting a SEO workshop on the 29th of April at Woodlands in Kerikeri.

With plenty of things changing in the world of Search Engines, it is a great time to get up to speed with the do’s and don’ts of making your website as findable as possible.

Here are some of the things we will cover:

  • How to change the key items of content on your website
  • What are good links and what the bad ones look like
  • How to identify those SEO scams that appear in your inbox
  • What is Adwords

If you can make changes to your website yourself, then you will find practical ways to work on your site. If you have someone to do it for you, then you will have the knowledge to ask for the right things to be done. 

There will be plenty of time for questions, lots of the things learnt in these sessions is from the discussions we have with attendees about their website.

The cost is $65 incl gst and includes morning tea.
Numbers are limited to 20 so grab your space.

The session will run from 9 am till noon.

To book your place, either email me at webmaster@deepweb.co.nz or call on 09 4016656.

I look forward to seeing you there.

Dashes vs Underscores for SEO – Winner announced

We have a definitive answer from Google as to what is better for word separation in URLs.

Matt Cutts released one of his Webmaster videos discussing this and while there is not much in it (to the point he said not to change it if you already have underscores), that if you are starting a new site, dashes are the way to go.