The start of the year has been a busy time and we have been working with some great businesses on their websites

Here are a few we have been working on

Freestyle Construction
Christiansen Building Services
Whangarei Menswear and Suit Hire
Northland Seedling Nursery
Turners Tree Care
Kerikeri Football Club
Robert Van der Touw Design

We have a number of others in the pipeline, so things are pumping here

It’s been a while since I have attended a conference as an attendee rather than a sponsor.

It had been well overdue.

I decided at the start of the year that we needed to get out an involved in these sort of things, learn more, network with developers and others in the wider industry.

Wordcamp was the first of these and it was a great experience.

Wonderfully organised, everyone was looked after and apart from Bill Bennett’s tech destroying session on writing content, went off prettyy much wiothout a hitch

There were some awesome speakers on board, ranging from HTTP2, REST API’s and speed to content, support and Impostor Syndrome!

I got some great learnings from the weekend, not just specifics from each talk but widening the scope of what is possible.

Getting out of the trenches and taking the time to learn and absorb new things has been a wonderful thing

Maybe it’s time for a WP Meetup in the North…

Photo credit Chaitanya

We are pleased to announce that we will be running a hands on workshop, in Kerikeri, for people wanting to know about doing SEO (Search Engine Optimisation) on their websites.

Different to our previous seminars on SEO, this 4 hour session will be hands on, where we will take you through updating your own websites during the session.

The workshop is limited to 6 people to enable more time to work with each participant, we will run additional workshops if there is demand.

The system used to demonstrate the SEO techniques will be WordPress, but the information will work for most online systems. Please bring your login details to your website, so you can fully participate

Cost is $99+gst

Fill out the following form if you would like to book your place on the workshop, or call us on 09 4016656

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It has been fun and exciting times at Deepweb as we create brand new websites, move more and more of our clients onto the Mobile Friendly sites, for some bringing content up to date and for others SEO – search engine optimisation.

It has been a privilege and a joy to work with Top New Zealand Business owners to build their Business Advertising and Brand awareness in their market place of choice.

Screenshot from 2015-08-19 12:27:19I am happy to report that my re-introduction to Deepweb Web Design has been the conversion of existing client websites to Mobile Friendly Responsive Websites.

There have been a few changes to web design work since I was last involved and I am delighted to find that it is easier to make your money go much further than ever before.

The World has opened up in relation to where, when and how customers can go searching for a solution to whatever interests them.

Take advantage of this new social networking age with each new refreshed website we create I will also post it on our Deepweb Facebook page with a link to your page and access to all of our friends, customers and countrymen…and in return make sure you post your new and improved image on your Facebook page too…social media driven traffic is all about casting your net wide and embracing what is out there.

Joanne Gardner

These ones are really important

You may have seen lately some mentions of new domain names for New Zealand.

These are domain names that do not have the .co at the end of them. For example, Deepweb’s domain name would be

As from the beginning of this month, anyone can register these domains.

Normally I would not recommend getting additional domain names unless you were selling into a specific country or were looking to protect your brand.

However in this case I believe that these new domain names are worth getting because:

  • You don’t want someone else getting a very similar domain name to you
  • These domains are likely to become the default once they become more widespread

They cost the same as standard domains ($39.95+gst)

For a while at least, it will be a good idea to keep your existing domain name registered even if you get the new .nz address.

If you have any questions get in contact and we can help you out.

Mobile use of the internet is increasing all the time and web technologies are evolving to meet this demand.

I hear from my clients asking if they should have a mobile friendly site. Many times this question is brought on by them reading articles or in some cases by attending seminars discussing online marketing.

The overall message that they seem to take from these things is that if you do not have mobile site you are losing out on half of your web traffic.

In some cases this might be correct, so I decided to look at  some of my clients Google Analytic reports to see what kind of proportions of their traffic is mobile.

Now from a definition point of view, I am going to include tablet views as mobile.

Here are a selection of sites across a number of industries for the last month (to 28 Jan 2015)

Site 1 Site 2 Site 3 Site 4 Site 5
Tablet 24% 21% 25% 13% 18%
Phone 5% 11% 17% 7% 6%

Not quite 50%, but in some cases it is closer, and over time it will probably get larger still.

To look into these numbers a little more, we need to consider the use case for each type of device. When do people use tablets vs phones vs normal computers to view websites?

Some assumptions will be that most tablets do not have a telcos data connection and so will generally not be used on the go. Whereas phones will be more likely to be used on the go.

Given this distinction and that so many more people are picking up their tablet around the home to do their web browsing, is the need for a mobile site on a tablet as imperative as it it so obviously is with the limited screen size on a phone?

While layout and design are not necessarily compromised by tablet use (given that some tablet screens are nearly as big as small ultrabooks) their interaction with the user can be more difficult. Examples are small menu and clickable areas for important sections of your website.

What Can You Do About It

If you are building your website from scratch, or are due for an overhaul of your site, then make sure you do the right thing and cater for mobile visitors.

This can be done by utilising responsive design from the start. We predominately use WordPress for our client sites and all of our new sites are completed using a responsive WordPress theme.

If you have an older WordPress site, but don’t want to go all out with a redesign, a plugin you can use to improve the sites mobile friendliness is WP Touch. This adds code to your site that will detect the visitors device and deliver a mobile friendly version of your site. This can be a bit hit and miss, and you may need to create mobile only pages to be served up to your mobile customers.

If you are not ready for a redesign of your site, the best thing to do is look at your stats to see what the percentage of visitors that come to your site via mobile.

I recommend focussing on the phone users first, as they are the ones that have more to lose from a site that isn’t designed for their phone.

Make an informed choice as to whether your move to a mobile friendly site is now or later

Things have been pretty busy over the last few months, especially with a new product I have been working on with a client call Order of Precedents (more about that later)

But with the web side of things, here are some people we have been working with over the last little while.

Plenty to keep us busy

When you choose a web designer, there are many things that you need to be aware of and that need to be taken into consideration before you make a decision.

To some extent, the ability to work successfully with your web designer is sometime as important as their actual skill in being able to deliver the project.

A web designer that is skilled in what they do but is a pain to deal with can make the whole process frustrating and not worth the money being spent, especially if you have an emotional attachment to the project (which you should have being the one supplying the money and motivation)

That relationship can be worth a large proportion of the contract.

However, there are some key things you need to consider

Be careful in what you get for your money. Some possible pitfalls you may want to check on

Obviously what do you get for your money

What is included? Design, Content, Search Engine Submission, Search Engine Optimization (SEO), Graphic Design, Updates? You need to get these details so you can compare your quotes against each other. You also need to quantify some of these things in terms of quantity, hours, numbers search engines submitted to etc.

What are the ongoing costs?

All websites have ongoing costs. Web Hosting, Domain Names and updates are the main three. Make sure you know the total cost of your investment. Some companies offer lower up front costs to lock you into higher ongoing costs that end up costing you more. Some other things are SSL certificate costs, more bandwidth and web space.

How easy is it to incorporate your branding

Some template sites are hard to blend a logo or colours into them, be wary of template driven website companies, some of these people are skilled enough only to change the text on a template. Some designers design their sites from the ground up incorporating all of you design elements in their design. These companies offer the most flexibility.

How reliable are the services provided

With hosting and email, too much down time can make the whole experience unworkable. You don’t want to have to change hosts after six months because your designer has provided you with a poor host. Some people rely heavily on email and these are the people that need to choose carefully so their business inst impacted.

What are the costs for making changes later on?

Updates and maintenance on your site is something that will eventually happen, even if you don’t change the content frequently (see the Making Your Site Super Sticky Article for the benefits of this) you will eventually change some content and so you need to know what it will cost over a year.

Hidden costs

Make sure common things (like search engine submissions) are either not included or are an extra cost. Some key things can be omitted to keep the price down.

Make sure you don’t get sold short.

An important one…is the web designer doing the job part time Are your web designers doing this as a full time job? Some designers are working during the day and then web designing at night. A lot of designers started out this way, but it can cause issues when you need something done and they don’t do the job from 9-5.

If all these things check out then you have found someone who you can work with and provide you with a service that will get you your desired result.

Remember; choose a designer with the right skills, but also one you believe you can work with on an ongoing basis. Build a working relationship that will benefit you both and your web project will benefit as well