“What amazingly valuable training.  I can now work on my website all by myself.  I leave the course inspired, confident and skilled. Thank you Steve and Jo. Absolutely highly recommended” Justin Smith, Business Owner, Oakura Fish, Dive and Cruise

This 4 hour session will be hands on, where we will take you through updating your own websites during the session.

The workshop is limited to 6 people to enable more time to work with each participant. This is where you get to work on your own site, improving it’s SEO before you leave the session.

The system used to demonstrate the SEO techniques will be WordPress, but the information will work for most online systems. Please bring your login details to your website, so you can fully participate

Cost is $99+gst includes morning tea

Fill out the following form if you would like to book your place on the workshop, or call us on 09 4016656

* indicates required field


The feedback continues to be great about these workshops.

This 4 hour session will be hands on, where we will take you through updating your own websites during the session.

The workshop is limited to 6 people to enable more time to work with each participant. This is where you get to work on your own site, improving it’s SEO before you leave the session.

The system used to demonstrate the SEO techniques will be WordPress, but the information will work for most online systems. Please bring your login details to your website, so you can fully participate

Cost is $99+gst

Fill out the following form if you would like to book your place on the workshop, or call us on 09 4016656

* indicates required field


It’s been a while since I have attended a conference as an attendee rather than a sponsor.

It had been well overdue.

I decided at the start of the year that we needed to get out an involved in these sort of things, learn more, network with developers and others in the wider industry.

Wordcamp was the first of these and it was a great experience.

Wonderfully organised, everyone was looked after and apart from Bill Bennett’s tech destroying session on writing content, went off prettyy much wiothout a hitch

There were some awesome speakers on board, ranging from HTTP2, REST API’s and speed to content, support and Impostor Syndrome!

I got some great learnings from the weekend, not just specifics from each talk but widening the scope of what is possible.

Getting out of the trenches and taking the time to learn and absorb new things has been a wonderful thing

Maybe it’s time for a WP Meetup in the North…

Photo credit Chaitanya https://chait.photo.blog/2017/03/12/wordpressers-wordcamp-auckland-2017/

After our successful SEO Workshop last month, we are running another!

We had some great feedback about the session and how much of a help it was for people

Different to our previous seminars on SEO, this 4 hour session will be hands on, where we will take you through updating your own websites during the session.

The workshop is limited to 6 people to enable more time to work with each participant. This is where you get to work on your own site, improving it’s SEO before you leave the session.

The system used to demonstrate the SEO techniques will be WordPress, but the information will work for most online systems. Please bring your login details to your website, so you can fully participate

Cost is $99+gst

Fill out the following form if you would like to book your place on the workshop, or call us on 09 4016656

* indicates required field


We are pleased to announce that we will be running a hands on workshop, in Kerikeri, for people wanting to know about doing SEO (Search Engine Optimisation) on their websites.

Different to our previous seminars on SEO, this 4 hour session will be hands on, where we will take you through updating your own websites during the session.

The workshop is limited to 6 people to enable more time to work with each participant, we will run additional workshops if there is demand.

The system used to demonstrate the SEO techniques will be WordPress, but the information will work for most online systems. Please bring your login details to your website, so you can fully participate

Cost is $99+gst

Fill out the following form if you would like to book your place on the workshop, or call us on 09 4016656

* indicates required field


It has been fun and exciting times at Deepweb as we create brand new websites, move more and more of our clients onto the Mobile Friendly sites, for some bringing content up to date and for others SEO – search engine optimisation.

It has been a privilege and a joy to work with Top New Zealand Business owners to build their Business Advertising and Brand awareness in their market place of choice.

Mobile use of the internet is increasing all the time and web technologies are evolving to meet this demand.

I hear from my clients asking if they should have a mobile friendly site. Many times this question is brought on by them reading articles or in some cases by attending seminars discussing online marketing.

The overall message that they seem to take from these things is that if you do not have mobile site you are losing out on half of your web traffic.

In some cases this might be correct, so I decided to look at  some of my clients Google Analytic reports to see what kind of proportions of their traffic is mobile.

Now from a definition point of view, I am going to include tablet views as mobile.

Here are a selection of sites across a number of industries for the last month (to 28 Jan 2015)

Site 1 Site 2 Site 3 Site 4 Site 5
Tablet 24% 21% 25% 13% 18%
Phone 5% 11% 17% 7% 6%

Not quite 50%, but in some cases it is closer, and over time it will probably get larger still.

To look into these numbers a little more, we need to consider the use case for each type of device. When do people use tablets vs phones vs normal computers to view websites?

Some assumptions will be that most tablets do not have a telcos data connection and so will generally not be used on the go. Whereas phones will be more likely to be used on the go.

Given this distinction and that so many more people are picking up their tablet around the home to do their web browsing, is the need for a mobile site on a tablet as imperative as it it so obviously is with the limited screen size on a phone?

While layout and design are not necessarily compromised by tablet use (given that some tablet screens are nearly as big as small ultrabooks) their interaction with the user can be more difficult. Examples are small menu and clickable areas for important sections of your website.

What Can You Do About It

If you are building your website from scratch, or are due for an overhaul of your site, then make sure you do the right thing and cater for mobile visitors.

This can be done by utilising responsive design from the start. We predominately use WordPress for our client sites and all of our new sites are completed using a responsive WordPress theme.

If you have an older WordPress site, but don’t want to go all out with a redesign, a plugin you can use to improve the sites mobile friendliness is WP Touch. This adds code to your site that will detect the visitors device and deliver a mobile friendly version of your site. This can be a bit hit and miss, and you may need to create mobile only pages to be served up to your mobile customers.

If you are not ready for a redesign of your site, the best thing to do is look at your stats to see what the percentage of visitors that come to your site via mobile.

I recommend focussing on the phone users first, as they are the ones that have more to lose from a site that isn’t designed for their phone.

Make an informed choice as to whether your move to a mobile friendly site is now or later

Your WordPress Theme might be Killing your SEO

After repeatedly fixing up themes for SEO reasons, it gets a bit depressing that theme makers are not switched on about the basics.

A common occurance is when the title of the site and the description of the site is formatted with H1 and H2 tags, these tags are important for search engine optimisation purposes.

Repeating the same text in the H1 tag on every page does not allow you to focus each page on it’s specific function.

Here is an example of a header.php file that will generally have the top part of your site (header image, menu etc)

<div id=”header”>
<div id=”blog-logo”>
<h1 id=”blog-title”> <a href=”<?php bloginfo(‘url’); ?>”> <? bloginfo(‘name’); ?></a></h1>
<h2 id=”blog-description”> <? bloginfo(‘description’); ?> </h2>
</div>

As you can see the Blog Title is using the H1 tag and the Blog Decription using the H2.

When you get to the content (especially Pages), you find that the title of the post or page content is formatted using a less powerful Header tag.

The title of your content is an important piece of real estate that you cannot let slip by.

A second issue is that the Title that you enter into WordPress when you are creating your content. It is often used as the menu item for that page. Because of this people create poor titles as they create them as a menu label rather than a keyword rich title.

To get around these problems, I do the following:

Remove any Header Tag Formatting

Remove H1 and H2 tags from the header of the site (see above) and reformat with other styles if the blog title and blog description are necessary.

Remove the Post Title

Remove the post title from the content code (either page.php or single.php)

Example

<?php if (have_posts()) : ?>

<?php while (have_posts()) : the_post(); ?> <div id=”post-<?php the_ID(); ?>”  <?php if(function_exists(‘post_class’)) : post_class(); else : echo ‘class=”post”‘; endif; ?>>

<h3><?php the_title(); ?> </h3> <- remove this line

<?php the_content(); ?> <- this is the content of your post or page

Lastly, write Good SEO titles as H1 tags in the actual body of the post or page.

Example

It is important to check your theme to see if it has been managed in such a way that you can get the best out of your SEO. Some themes say they are SEO friendly but it is worth checking and making some simple changes if needed.