Search Trends for 2011

Here is an interetsing video from Matt Cutts of Google with Danny Sullivan from SearchEngineLand, talking about future trends for search in 2011.

They talk about the increased importance of social media in influencing ranking. While still small, it shows a shift towards social as a means of determining importance of content on the web.

Towards the end of the video, they talk about how Google is trying to avoid the poisoning of somones persona on the web by taking multiple sources of information, reviews etc to try to weed out any malicious or extraneous reviews or comments. Matt says that they take over 500 sources to try and determine this, I wonder what they are?

Another important note, is that even though these sites are classed as social networks, if Google can’t crawl them, (possibly because of high security settings) then that information remains hidden and cannot be used in building ranking.

So will SEO now become more about the persona of the individual or company, will the “quality” of the persona be just as important as the “quality” of the links or the “quality” of the content?

The next big industry….Persona Management 🙂

Great Video on Blogpost Frequency

I get this question a lot, especially as I am doing many more blogs and CMS run sites.

I am definitely not in favour of blogging for frequencies sake. You need to make sure that the content you are adding is of value to your readers.

Think of these options for content:

  • Is it new? ie new creative content, stories, artwork
  • Is it a new angle on a news story? A new perspective or raises a point that has not been widely discussed.
  • Is it well researched?
  • Is it an opinion? Controversy is not necessary.
  • Is it an experience you can relate?
  • Can you solve a problem? (This is a great way to bring in the visitors)

All of these options will help you produce good quality content. If you can build a site that has regular good quality content, you will bring in the visitors.

One thing that Matt discusses, that I have found to be true is that generating new content does bring in visitors. It also feeds your readership. An increase in your subscriptions via RSS can be an indication of long term loyal readers of your content.

So while frequent posting can bring visitors, for SEO purposes write quality content. Coupled with a regular frequency, quality content will also hook your readers and keep them coming back. It’s called being Sticky!