Spotify Launches in NZ, have we arrived?

As Spotify launches in NZ, does this mark a bit of a turning of the corner for the internet world in NZ?

Now Spotify is not the largest property on the internet that NZ has been waiting for, but I think it is a significant step in the right direction for many reasons.

Firstly it is a widely loved streaming service that has slowly made it’s way across the globe. Unsurprisingly, NZ is not early on the release timetable, but with it’s launch here we do not have to look longingly offshore for another service out of our reach.

Second, it is another legal content service to be added to the few currently in NZ. With Quick Flix and TV Ondemand peoples choices are becoming wider with more content online. Add Spotify (and Rdio) to the mix and online content is becoming more and more compelling. With the Commerce Commission’s investigation of SkyTV, their tying up of the distribution rights to many items of content will be under more scrutiny.

Is this  the start of a change to an avalanche of online services and will it bring the choice that we have been calling out for.

Will it take something like Netflix to finally push it over the edge?

I want to see more content via the internet, whether I consume it via my PC (which is the only way I can at the moment) or via an internet connected TV, we should be given the choice for content and the distribution.

I think the traditional rule makers in this industry need to change their thinking. What they need to do is work out, in a blue sky way, how consumers have all of their needs fulfilled. Build that infrastructure and then build the monetisation around that. Currently, there are hanging on to the shreds of their old model and squeezing it for everything they can get.

They know that things are changing, but they are not bold enough to make the step willingly.

Maybe they need a push

 

We Don’t Want to Watch What You Want Us to Watch

Especially when you want us to watch it.

Times are changing in TV land.

While we in NZ still have restrictive broadband limitations in speed and monthly data caps, the world moves ahead in the use of streaming video.

Offerings such as Hulu and Netflix, plus streaming options through other providers such as Amazon mean that video delivered over the internet is dominating internet traffic in those markets.

But even in New Zealand, on demand video is becoming more and more prevalent. MySky allows for easy recording and playback of shows from SkyTV’s plethora of channels and the free to air networks have the OnDemand services where you can catch up on shows you have missed only a day later.

But what this “on demand” method of consuming video (and audio) does, is it puts the control of the content back into the viewers hands.

Apart from live events such as sport, where the “watching it live” component is eminently important, most other forms of TV or movies can be consumed at the viewers leisure. No more checking the TV guide and planning your life around when a particular show is on, just watch it when you like.

Imagine a world where you can pick and choose all of the shows you want to watch with no reliance on date and time.

What impact could this have on the different parts of the ecosystem?

Producers of Content: Major producers might be more selective of what content they invest in and so the number of productions might reduce in size (possibly better funded). Independent producers of content such as the Twit Network may be encouraged to produce more content to fill the gaps left my changed in major network production.

Advertisers: Much improved analytics and viewer statistics will allow for much more targeted advertising. Ads for lower rating shows will reflect those lower ratings and advertisers can get a real idea as to the viewership of their ad portfolio.

Consumers: Fringe shows (from the current model) will become even more marginalised until they disappear. Niche shows will be created by nimble producers focussed on fanatical audiences. The only scheduled shows will be live events.

I like this future as it enables true choice for the consumer and a better experience.